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SIN: C R422AINTEGRATED MARKETING SERVICES: SERVICES UNDER THIS SIN PROVIDE COMPREHENSIVE SOLUTIONS USING STRATEGICALLY TARGETED MARKETING TACTICS THAT INCLUDE FULL SERVICE EXECUTION OF MEDIA PLANNING AND CREATIVE MULTIMEDIA CAMPAIGNS. THESE COMPREHENSIVE SOLUTIONS ENCOMPASS SERVICES WITHIN: 541-1 ADVERTISING, 541-2 PUBLIC RELATIONS, 541-3 WEB BASED MARKETING, AND 541-4 SPECIALIZED MARKETING. SIN 541-5 MAY NOT BE USED TO FULFILL INDIVIDUAL REQUIREMENTS THAT ARE COVERED SEPARATELY BY OTHER SINS IN THIS SCHEDULE. SIN 541-5 MAY ONLY BE USED TO FULFILL COMPREHENSIVE AGENCY REQUIREMENTS THAT SPAN MULTIPLE SERVICE OFFERINGS FROM THE SCHEDULE. INTRODUCTION OF NEW SERVICES: SERVICES UNDER THIS SIN INCLUDE A NEW OR IMPROVEDMARKETING, ADVERTISING OR PR SERVICE THAT HAS THE POTENTIAL TO PROVIDE A MORE ECONOMICAL OR EFFICIENT MEANS FOR FEDERAL AGENCIES TO ACCOMPLISH THEIR MISSION WITHIN THE SCOPE OF THE SCHEDULE. OTHER DIRECT COSTS: ALL ODCS PROPOSED MUST BEDIRECTLY RELATED TO A SERVIC

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