R--Navy Advertising and Marketing Services

The Fleet Logistics Center Norfolk, Contracting Department, Philadelphia intends to solicit on a sole source basis with Lowe Campbell Ewald Company of Detroit, MI to provide Advertising and Marketing Services in support of the Navy Recruiting Advertising Program in support of the Commander, Naval Recruiting Command (CNRC), located in Millington, TN. The Navy requires full-service advertising and marketing services to assist in fulfilling critical manpower needs to fill vacancies in enlisted and officer programs for both the active and reserve components. The procurement action is being conducted in accordance with FAR Part 12 and Part 15. Furthermore, this procurement is being processed through other than full and open competition pursuant to statutory authority of 10 U.S.C. 2304(c)(1), as implemented by FAR 6.302-1. This is considered a bridge action in order to avoid a break in service while the protest of the competitive follow-on award is resolved. It is critical that the work continue while awaiting the outcome of the protest. This is NOT a request for quote from any other contractor other than Lowe Campbell Ewald. The Advertising and Marketing Services competitive follow-on contract has been awarded; the solicitation, now closed, was available on NECO website under Solicitation N00189-14-R-Z004. To acquire the Advertising and Marketing Services for the bridge period, the Navy intends to solicit for a Firm Fixed Price modification to extend the existing contract, N00189-09-D-Z040, to provide continuous contractual coverage for a period of one month from 20 March 2016 through 19 April 2016, with one one-month option, while the protest is being resolved. The Terms and Conditions in the current contract apply to this sole source modification. The applicable NAICS code for this requirement is 541810. The proposed contract action is for services for which the Government intends to solicit and negotiate with only one source under the authority of FAR 6.302. Interested persons may identify their interest and capability to respond to the requirement or submit proposals. This notice of intent is NOT a request for competitive proposals. However, all proposals received by the close of business 09 March 2016 will be considered by the Government. A determination by the Government not to compete this proposed contract action based upon responses to this notice is solely within the discretion of the Government. Information received will normally be considered solely for the purpose of determining whether to conduct a competitive procurement. The Government will not pay for information submitted in response to this notice. Please direct any questions to Adelina Lacroce at Adelina.lacroce@navy.mil.