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Combined Synopsis/SolicitationAmendment 2

INARNG Marketing Support Services

W7M7 USPFO ACTIVITY IN ARNG · Indianapolis, Indiana, 46241

Response status

Historical record

Aug 21, 2026, 8:00 PM UTC

This notice is no longer open.

Posted
Aug 11, 2026
Archive date
Aug 22, 2026
SAM status
Active
This is a preserved solicitation record. The response window is closed because the published deadline passed.

Answer-first brief

What the source record says

  • W7M7 USPFO ACTIVITY IN ARNG published this combined synopsis/solicitation.
  • Competition is listed as Small Business Set-Aside - Total.
  • The place of performance is Indianapolis, Indiana.
  • The notice uses NAICS 541810 (Advertising Agencies).

Procurement identity

Notice ID
85a92871d77544f2813fd89c4fc44f72
Solicitation
W912L9-26-Q-9002
Base type
Combined Synopsis/Solicitation
Version
2 of 2

Solicitation facts

Structured fields from the current SAM notice version. A dash means the source did not publish a value.

Notice type
Combined Synopsis/Solicitation
Solicitation number
W912L9-26-Q-9002
Set-aside
Small Business Set-Aside - Total
Set-aside code
SBA
Posted
Aug 11, 2026
Responses due
Aug 21, 2026, 8:00 PM UTC
Archive date
Aug 22, 2026
Archive type
autocustom
Base type
Combined Synopsis/Solicitation
Organization type
OFFICE
Benchmark category
Category confidence
Category source
Last seen
Aug 30, 2026

Buyer and place

Office hierarchy and place of performance as published.

Department
DEPT OF DEFENSE
Department code
Subagency
DEPT OF THE ARMY
Subagency code
Office
W7M7 USPFO ACTIVITY IN ARNG
Organization path
Organization path codes
Office address
INDIANAPOLIS, IN, 46241-4839, USA
Place of performance
Indianapolis, Indiana, 46241
City code
State
Indiana
State code
IN
Postal code
46241
Country

Points of contact

Contact details from the current notice version.

Notice description

Source text reproduced without an AI summary.

COMBINED SYNOPSIS/SOLICITATION - COMMERCIAL SERVICES Solicitation Number: W912L9-26-Q-9002 Document Type: Request for Quote (RFQ) Subject: INARNG Marketing Program Support Product Service Code (PSC): R701 � Support- Management: Advertising NAICS Code: 541810 � Advertising Agencies Small Business Set-Aside: 100% Small Business Set-Aside (IAW FAR 19.502-2 (b)) Contract Type: Firm-Fixed-Price (FFP) NOTICE OF SOLICITATION This is a combined synopsis/solicitation for commercial services prepared in accordance with the format in Federal Acquisition Regulation (FAR) Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only Request for Quote (RFQ); quotes are being requested and a written solicitation will not be issued. SCHEDULE OF SERVICES (CLIN STRUCTURE) The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary to implement the INARNG Marketing Program for the Recruiting and Retention Battalion (RRB) of the Indiana Army National Guard (INARNG) in accordance with the attached Performance Work Statement (PWS). CLIN 0001 (Base Year): Marketing Program Support Services Period of Performance: September 29, 2026 � September 28, 2027 Quantity: 12 | Unit: Month CLIN 1001 (Option Year 1 - Advertising Option): Media Strategy, Purchase, and Placement (Reference PWS lines 5.11, 5.11.1, and 5.11.2) Period of Performance: January 04, 2027 � September 28, 2027 Quantity: 150 | Unit: Operating Units | Not to Exceed (NTE) $150,000.00 DESCRIPTION OF REQUIREMENTS A detailed description of the services, deliverables, and performance standards required under this solicitation is located within the accompanying Performance Work Statement (PWS) attached to this posting. SUBMISSION REQUIREMENTS & INSTRUCTIONS To be considered for award, interested offerors must submit a complete quote package via email. There are no formatting requirements. All packages must contain the following: PART A: TECHNICAL & PAST PERFORMANCE PROPOSAL Technical Approach: A detailed description of the work to be performed, demonstrating the contractor's capability and plan to meet the requirements of the PWS (including campaign management, market research/GIS analytic studies, recruiting location management, digital asset management, and training). Past Performance: Evidence of a demonstrated record of successfully delivering similar services on time and to customer satisfaction. PART B: PRICE PROPOSAL Detailed pricing information for CLIN 0001 and CLIN 1001 as described in the CLIN structure above. PART C: ADMINISTRATIVE DETAILS Please ensure the following administrative details are clearly displayed on your quotation cover sheet: Company Name Street Address, City, State, and Zip Code CAGE Code Unique Entity Identifier (UEI) Discount Terms KEY PROCUREMENT TIMELINE Questions Due Date: Friday, August 14, 2026, at 4:00 PM EST. All questions regarding this solicitation or the PWS must be submitted in writing via email to the Point of Contact below prior to this deadline. Quote Due Date: Friday, August 21, 2026, at 4:00 PM Eastern Time. Quotes received after this deadline will be considered late and may not be evaluated. BASIS FOR AWARD The Government will award a contract resulting from this RFQ to the responsible offeror whose offer, conforming to the RFQ, represents the BEST VALUE to the Government, considering Technical Capability, Past Performance, and Price (as detailed in the accompanying "Evaluation Criteria" document). POINT OF CONTACT (POC) All quotes, questions, and correspondence regarding this RFQ must be submitted via email to: Brian Williams, Contracting Officer, Email: brian.williams132.civ@army.mil

Comparable award range

Historical award values for work matched by the fixed rubric—not an estimate of this opportunity.

Low end (p25)$24,581
Median$499,999
High end (p75)$4,563,515
Comparable awards
50
Median
$499,999
Computed
Aug 13, 2026
Rubric
comparables@2026.08.1
Comparable award values describe completed contracts. They do not state the government's budget and are not a bid recommendation.

Comparable awards

The match score is decomposed so each comparison can be challenged.

AwardContractorValueAwardedScoreWhy it matched
MEDIA CAMPAIGNTHE ADVERTISING COUNCIL INC$499,998.66May 5, 202652Same product and service code (25), Same industry code (20), Recent enough to be relevant (7)
PEACE CORPS CALL ORDER WORKSTREAM MANAGEMENT, DE-OBLIGATE UNUSED FUNDS AND CLOSE OUT THE CCROSBY MARKETING COMMUNICATIONS INC.$463,696.90Apr 24, 202652Same product and service code (25), Same industry code (20), Recent enough to be relevant (7)
CROSBY CALL ORDER 13CROSBY MARKETING COMMUNICATIONS INC.$1,997,016.77Jul 16, 202652Same product and service code (25), Same industry code (20), Recent enough to be relevant (7)
INTEGRATED MARKETING SERVICES- (CALL ORDER 16)CROSBY MARKETING COMMUNICATIONS INC.$150,913.36Jul 31, 202552Same product and service code (25), Same industry code (20), Recent enough to be relevant (7)
INTEGRATED MARKETING SERVICES- VRS MARKET RESEARCHCROSBY MARKETING COMMUNICATIONS INC.$100,000.00Mar 23, 202652Same product and service code (25), Same industry code (20), Recent enough to be relevant (7)
CO18 - ANNIVERSARY CAMPAIGN + ALWAYS ON ADVERTISINGCROSBY MARKETING COMMUNICATIONS INC.$3,801,079.42Jul 14, 202652Same product and service code (25), Same industry code (20), Recent enough to be relevant (7)
USDA APHIS ACTIVATING DOMESTIC AND INTERNATIONAL TRAVELERS TO HELP STOP THE SPREAD OF AFRISAGE COMMUNICATIONS, LLC$9,618,506.86May 5, 202652Same product and service code (25), Same industry code (20), Recent enough to be relevant (7)
USDA APHIS DEFEND THE FLOCK CAMPAIGN EDUCATES POULTRY OWNERS ON BIOSECURITY PRACTICES TO PCROSBY MARKETING COMMUNICATIONS INC.$281,000.00Mar 9, 202652Same product and service code (25), Same industry code (20), Recent enough to be relevant (7)
SECURE OUR HERDS CAMPAIGN- HPAIDIVERSITY MARKETING AND COMMUNICATIONS LLC$749,987.94Jul 6, 202652Same product and service code (25), Same industry code (20), Recent enough to be relevant (7)
USPP RECRUITMENT CAMPAIGN - TELEVISIONSINCLAIR, INC.$1,120,000.00Jun 10, 202652Same product and service code (25), Same industry code (20), Recent enough to be relevant (7)
PRI 3 - FIRE PREVENTION UEC THEATERSNATIONAL CINEMEDIA, LLC$10,000.00Jul 14, 202652Same product and service code (25), Same industry code (20), Recent enough to be relevant (7)
ANTI-STRAW PURCHASING CAMPAIGN SUPPORTMODAVATE INC$3,481,462.74Sep 20, 202452Same product and service code (25), Same industry code (20), Recent enough to be relevant (7)
ADVERTISING BILLBOARD RECRUITMENT FY26OUTFRONT MEDIA INC.$11,800.00Apr 29, 202652Same product and service code (25), Same industry code (20), Recent enough to be relevant (7)
AUTO RICKSHAW AD CAMPAIGN FOR FREEDOM 250MISCELLANEOUS FOREIGN AWARDEES$42,936.32Apr 29, 202652Same product and service code (25), Same industry code (20), Recent enough to be relevant (7)
TASK ORDER FOR RECRUITMENT MARKETING AND ADVERTISING SERVICESECU COMMUNICATIONS LLC$84,922.75Jun 8, 202652Same product and service code (25), Same industry code (20), Recent enough to be relevant (7)
PDS:F250-BILLBOARD ADVERTISEMENT FOR F250 CAMPAIGNMISCELLANEOUS FOREIGN AWARDEES$24,580.67Jun 24, 202652Same product and service code (25), Same industry code (20), Recent enough to be relevant (7)
PUBLIC RELATIONS SERVICESMISCELLANEOUS FOREIGN AWARDEES$74,995.90Mar 27, 202652Same product and service code (25), Same industry code (20), Recent enough to be relevant (7)
A250 OUT-OF-HOME (OOH) DIGITAL DISPLAY ADVERTISING SERVICES, APPROVED BY A/GA ON JUNE 9, 2ADOSKOPE LLC$462,414.00Jun 11, 202652Same product and service code (25), Same industry code (20), Recent enough to be relevant (7)
MARKETING AND PUBLIC RELATIONS- ORDER FOR PROMOTION OF SSA SERVICES - MODIFICATION TO EXTECROSBY MARKETING COMMUNICATIONS INC.$4,731,056.34May 28, 202652Same product and service code (25), Same industry code (20), Recent enough to be relevant (7)
MARKETING AND PUBLIC RELATIONS - BPA CALL FOR MY SOCIAL SECURITY AND ONLINE SERVICESCROSBY MARKETING COMMUNICATIONS INC.$4,563,514.60Jul 9, 202652Same product and service code (25), Same industry code (20), Recent enough to be relevant (7)

Amendment history

A version is preserved whenever the normalized notice contents change.

VersionNotice typeObservedResponses dueContent hash
1Combined Synopsis/SolicitationAug 12, 2026Aug 21, 2026, 8:00 PM UTCe4bee1f279d85292
2Combined Synopsis/SolicitationAug 28, 2026Aug 21, 2026, 8:00 PM UTCc023ba55820e9fd5

Record provenance

Field-level lineage for the current opportunity version.

FieldSourceSource as ofParserTransform
agency_nameSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
archive_dateSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
archive_typeSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
base_typeSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
city_nameSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
contactsSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
country_codeSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
descriptionSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
naics_codeSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
notice_idSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
notice_typeSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
office_citySAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
office_country_codeSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
office_nameSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
office_postal_codeSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
office_state_codeSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
organization_typeSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
pop_postal_codeSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
posted_dateSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
psc_codeSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
response_deadlineSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
sam_urlSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
set_aside_codeSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
set_aside_label_rawSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
solicitation_numberSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
state_codeSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
subagency_nameSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
titleSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3
upstream_activeSAM.gov Contract OpportunitiesAug 12, 2026sam_opportunity_snapshot@2026.08.22026.08.3

Sources and method

Figures on this page are computed from public federal award records. Numbers are never estimated or generated; where a figure is withheld, the reason is stated rather than filled in.

Comparable awards are scored on benchmark category, product and service code, industry code, buyer, place, recency, and contract type. Rubric version comparables@2026.08.1.

  1. 1Notice fields come from the SAM.gov contract opportunities record last seen Aug 30, 2026. SAM.gov remains authoritative.
  2. 2Computed from 50 completed federal awards using comparables@2026.08.1, as of Aug 13, 2026. Award values are neither unit prices nor a forecast.

Note 1 covers the solicitation record; note 2 covers the comparable range. No synthetic FAQ or inferred solicitation value is published.

INARNG Marketing Support Services — federal contract opportunity · BidBenchmark