Contract award
THE ADVERTISING COUNCIL INC
TITLE: CHILD CAR SAFETY PUBLIC SERVICE ADVERTISING CAMPAIGN ACTION: ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONTRACT AWARDED TO THE ADVERTISING COUNCIL INC.
- PIID
- 693JJ922F00102N
- Award key
- CONT_AWD_693JJ922F00102N_6940_693JJ922D000020_6940
- Recipient UEI
- JV39FYRGTSF3
- Parent award
- CONT_IDV_693JJ922D000020_6940
- Source as of
- —
Current award value
$11,358,9073
Obligated to date
$10,842,8582
Potential with options
$11,358,9073
- Awarding agency
- Department of TransportationNational Highway Traffic Safety Administration
- Contractor
- THE ADVERTISING COUNCIL INC
- Place of performance
- New York, New York
- Set-aside
- None
- Pricing
- Firm Fixed Price
- Competition
- Not Competed
- Period of performance
- Sep 13, 2022 — Sep 29, 2027Through Sep 29, 2027 if all options are exercised
- Benchmark category
- Unclassified
Transaction history
Every action recorded against this award, in the order the government reported them.
| Mod | Action date | Reason | Obligation | Value at action |
|---|---|---|---|---|
| 0 | Sep 13, 2022 | Initial award | $1,904,634.00 | $11,358,907.00 |
| P00001 | Aug 24, 2023 | C | $2,715,828.00 | $11,358,907.00 |
| P00002 | Apr 23, 2024 | M | $310,500.00 | $11,358,907.00 |
| P00003 | Sep 11, 2024 | G | $1,864,869.00 | $11,358,907.00 |
| P00004 | Jun 16, 2025 | M | $0.00 | $11,358,907.00 |
| P00005 | Jul 9, 2025 | G | $1,982,027.00 | $11,358,907.00 |
| P00006 | Sep 10, 2026 | G | $2,065,000.00 | $11,358,907.00 |
Provenance
Which source record produced each displayed rollup figure.
| Field | Source | File | Retrieved | Parser | Artifact hash |
|---|---|---|---|---|---|
| awarding_agency_id | USAspending.gov | — | Sep 12, 2026 | usaspending_contract_csv@2026.08.2 | dce41d2d9640 |
| contractor_id | USAspending.gov | — | Sep 12, 2026 | usaspending_contract_csv@2026.08.2 | dce41d2d9640 |
| current_award_value | USAspending.gov | — | Sep 12, 2026 | usaspending_contract_csv@2026.08.2 | dce41d2d9640 |
| naics_code | USAspending.gov | — | Sep 12, 2026 | usaspending_contract_csv@2026.08.2 | dce41d2d9640 |
| potential_award_value | USAspending.gov | — | Sep 12, 2026 | usaspending_contract_csv@2026.08.2 | dce41d2d9640 |
| psc_code | USAspending.gov | — | Sep 12, 2026 | usaspending_contract_csv@2026.08.2 | dce41d2d9640 |
| total_obligated | USAspending.gov | — | Sep 12, 2026 | usaspending_contract_csv@2026.08.2 | dce41d2d9640 |
Sources and method
Figures on this page are computed from public federal award records. Numbers are never estimated or generated; where a figure is withheld, the reason is stated rather than filled in.
This page is a record of one federal award, assembled from the transactions the government published against it. Note 1 describes where the rollup came from. Values are award values, not unit prices.
- 1Rollup values derive from 7 transaction records parsed from USAspending.gov, retrieved Sep 12, 2026 by transform awards@2026.08.1.
- 2Obligations are the sum of signed federal action obligations across all transactions; deobligations are negative and remain negative.
- 3Current and potential award values are taken from the latest reported action, not summed across modifications.