Contract award
THE ADVERTISING COUNCIL INC
VHA OSPS DONATED MEDIA ASSETS
- PIID
- 36C10X26P0035
- Award key
- CONT_AWD_36C10X26P0035_3600_-NONE-_-NONE-
- Recipient UEI
- JV39FYRGTSF3
- Source as of
- —
Current award value
$2,263,3723
Obligated to date
$2,263,3722
Potential with options
$6,778,6423
- Awarding agency
- Department of Veterans AffairsDepartment of Veterans Affairs
- Contractor
- THE ADVERTISING COUNCIL INC
- Place of performance
- New York, New York
- Set-aside
- No set-aside used
- Pricing
- Firm Fixed Price
- Competition
- Not Competed under SAP1 offers received
- Period of performance
- Sep 28, 2026 — Sep 27, 2027Through Sep 27, 2029 if all options are exercised
- Benchmark category
- Unclassified
Transaction history
Every action recorded against this award, in the order the government reported them.
| Mod | Action date | Reason | Obligation | Value at action |
|---|---|---|---|---|
| 0 | Sep 16, 2026 | Initial award | $2,263,372.00 | $2,263,372.00 |
Provenance
Which source record produced each displayed rollup figure.
| Field | Source | File | Retrieved | Parser | Artifact hash |
|---|---|---|---|---|---|
| awarding_agency_id | USAspending.gov | — | Sep 22, 2026 | usaspending_contract_csv@2026.08.2 | 2cba72d0c892 |
| contractor_id | USAspending.gov | — | Sep 22, 2026 | usaspending_contract_csv@2026.08.2 | 2cba72d0c892 |
| current_award_value | USAspending.gov | — | Sep 22, 2026 | usaspending_contract_csv@2026.08.2 | 2cba72d0c892 |
| naics_code | USAspending.gov | — | Sep 22, 2026 | usaspending_contract_csv@2026.08.2 | 2cba72d0c892 |
| potential_award_value | USAspending.gov | — | Sep 22, 2026 | usaspending_contract_csv@2026.08.2 | 2cba72d0c892 |
| psc_code | USAspending.gov | — | Sep 22, 2026 | usaspending_contract_csv@2026.08.2 | 2cba72d0c892 |
| total_obligated | USAspending.gov | — | Sep 22, 2026 | usaspending_contract_csv@2026.08.2 | 2cba72d0c892 |
Sources and method
Figures on this page are computed from public federal award records. Numbers are never estimated or generated; where a figure is withheld, the reason is stated rather than filled in.
This page is a record of one federal award, assembled from the transactions the government published against it. Note 1 describes where the rollup came from. Values are award values, not unit prices.
- 1Rollup values derive from 1 transaction records parsed from USAspending.gov, retrieved Sep 22, 2026 by transform awards@2026.08.1.
- 2Obligations are the sum of signed federal action obligations across all transactions; deobligations are negative and remain negative.
- 3Current and potential award values are taken from the latest reported action, not summed across modifications.