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Contract award

URBAN EMU, LLC

THE CONTRACTOR WILL PROVIDE COUNSEL, STRATEGIES AND CONTENT ADDITIONS FOR MYPLATE.GOV TO SUPPORT USER ENGAGEMENT AND MOTIVATION. THE CONTRACTOR WILL ALSO SUPPORT CONTENT UPDATES FOR DIETARYGUIDELINES.GOV AND NESR.USDA.GOV.
PIID
12319821F0091
Award key
CONT_AWD_12319821F0091_12F2_12319821A0023_12F2
Recipient UEI
QM76VJJ8N3A1
Parent award
CONT_IDV_12319821A0023_12F2
Source as of
—
Current award value
$6,503,9953
Obligated to date
$6,503,9952
Potential with options
$6,504,9953
Awarding agency
Department of AgricultureFood and Nutrition Service
Contractor
URBAN EMU, LLC
Place of performance
Manasquan, New Jersey
Set-aside
None
Pricing
Firm Fixed Price
Competition
Full and Open Competition
Period of performance
Sep 30, 2021 — Sep 29, 2025Through Sep 29, 2025 if all options are exercised
Benchmark category
Software Development

Against comparable awards

Where this award sits in the published Software Development distribution.

At $6,503,995, this award is above the top quartile. The median is $1,093,649 across 4,403 comparable awards.

Comparison uses the same measure (current award value) and the snapshot published Oct 22, 2026. See the full benchmark.

Transaction history

Every action recorded against this award, in the order the government reported them.

ModAction dateReasonObligationValue at action
0Sep 30, 2021Initial award$2,185,384.71$6,503,995.07
P00001Aug 30, 2022G$1,398,591.94$6,503,995.07
P00002Jul 14, 2023G$1,439,103.96$6,503,995.07
P00003Sep 21, 2023B$4,320.00$6,503,995.07
P00004Jul 3, 2024G$1,477,594.46$6,503,995.07
P00005Feb 12, 2025M$0.00$6,503,995.07
P00006Sep 25, 2026M-$1,000.00$6,503,995.07

Provenance

Which source record produced each displayed rollup figure.

FieldSourceFileRetrievedParserArtifact hash
awarding_agency_idUSAspending.gov—Sep 27, 2026usaspending_contract_csv@2026.08.280e2c141b534
contractor_idUSAspending.gov—Sep 27, 2026usaspending_contract_csv@2026.08.280e2c141b534
current_award_valueUSAspending.gov—Sep 27, 2026usaspending_contract_csv@2026.08.280e2c141b534
naics_codeUSAspending.gov—Sep 27, 2026usaspending_contract_csv@2026.08.280e2c141b534
potential_award_valueUSAspending.gov—Sep 27, 2026usaspending_contract_csv@2026.08.280e2c141b534
psc_codeUSAspending.gov—Sep 27, 2026usaspending_contract_csv@2026.08.280e2c141b534
total_obligatedUSAspending.gov—Sep 27, 2026usaspending_contract_csv@2026.08.280e2c141b534

Sources and method

Figures on this page are computed from public federal award records. Numbers are never estimated or generated; where a figure is withheld, the reason is stated rather than filled in.

This page is a record of one federal award, assembled from the transactions the government published against it. Note 1 describes where the rollup came from. Values are award values, not unit prices.

  1. 1Rollup values derive from 7 transaction records parsed from USAspending.gov, retrieved Sep 27, 2026 by transform awards@2026.08.1.
  2. 2Obligations are the sum of signed federal action obligations across all transactions; deobligations are negative and remain negative.
  3. 3Current and potential award values are taken from the latest reported action, not summed across modifications.